Masterclass 15: Strategy, Governance & Board Excellence
Designing & Leading a High-Impact Advocacy Strategy
Build institutional influence campaigns, lobby decision-makers and mobilise coalitions.
Policy change is rarely won by evidence alone. This three-day masterclass shows institutions how to define an advocacy objective, map decision-makers and allies, craft messages that move them, and run a campaign with coalitions, within ethical and transparent lobbying practice.
Who should attend
- NGO Directors
- Communications and Public Affairs Heads
- Association Leaders
What you will work on
- Advocacy objectives and theory of change
- Stakeholder and power mapping
- Messaging, evidence and campaign design
- Lobbying decision-makers and building coalitions
What you leave with
- An advocacy strategy and campaign plan for a priority issue
- A stakeholder and influence map
- A coalition engagement plan and message set
Format
Hybrid: in person, online or blended, at the client’s choice
Reference frameworks
- Start, D. and Hovland, I. (2004), Tools for Policy Impact: A Handbook for Researchers, Overseas Development Institute
- OECD, Recommendation of the Council on Principles for Transparency and Integrity in Lobbying (2010)
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